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Daniel Defense – Banned By The NFL

In case you haven’t heard, the NFL recently denied a commercial by Georgia-based firearms manufacturer Daniel Defense to be played during the 2014 Super Bowl XLVIII on FOX, on the grounds that it violates the firearms portion of the NFL’s Prohibited Advertising Categories:

“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

The commercial, which can be seen above, doesn’t technically violate the NFL’s policy, with (arguable) exception to the DDM4 silhouette logo at the end. Daniel Defense offered to replace the potentially offending logo with “…an American flag and/or the words “Shall not be infringed.””. The NFL countered the offer with an additional non-negotiable denial. Surprisingly, Daniel Defense had no trouble running a commercial in local Georgia markets during the 2012 Super Bowl XLVI on NBC.



One Response to “Daniel Defense – Banned By The NFL”

  1. kingof9x says:

    I don’t see how this isn’t a violation of their policy. Danial defense makes nothing but firearms and firearm accessories and their exception is for companies that sell things besides firearm related products.

    But I would say that if they won’t allow this then they should not allow any announcer to express any oppinion related to firearm law or rights no matter what side of the issue they fall on. IMO politics should be kept as far away from entertainment as possible.

    So good on the NFL for not allowing an add that would be sure to anger any gun control advocate into making more anti-gun noise.

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